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Much like a term paper outline, major topics use more prominent headers. In terms of SEO, these would
When greater detail is discussed within each over-arching topic, these content areas use less prominent headers such as H3 and H4.
The proper use of header tags is very important to rankings. I’ve experienced more than once a huge improvement in a website’s rankings by simply changing the H1 on the home page. SEO service providers know how to optimize and utilize headings to help improve Google rankings.
On Page Content
The content (text) of a web page is critical to the potential ranking for that page. As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate.
If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring.
When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor.
When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
For more information about on-page SEO, please see Sam Warren’s article On-Page SEO Guide & Optimization Checklist.
Local SEO: Improving rankings for the “local-pack” area within search engines.
3. Off-Page SEO: Implementation of optimization elements not related to the page itself.
Off-page SEO techniques help increase a website’s domain authority, which is a measure of a website’s credibility and “ability” to rank well.
While on-page SEO positions a website to rank for search terms well by helping search engines underVIET SEOd the semantic meaning of a website and its web pages, off-page SEO helps increase the authority of a website and Google’s interpretation of what websites should rank ahead of others.
The use of social media helps to create brand awareness and the potential for website visitors.
The more a website participates in social media, the greater the likelihood of social media users visiting the website. As it relates to off-page SEO, Google’s priority is to deliver quality content to its users.
Among the best indicators of quality content, is the frequency with which content is shared online. Social media marketing is an excellent way to encourage the sharing of a website’s content.
At the heart of Google’s ranking algorithm are backlinks. To Google, backlinks from one website to another is similar to word-of-mouth referrals.
The more referrals (backlinks) a website receives, the more Google deems the website as relevant and, subsequently, the greater a website’s rankings.
Because backlinks are critical to domain authority and ranking well, it tends to also be the area with the greatest abuse in terms of spam.
More important to improving rankings, is the quality of backlinks. One good quality backlink from a trusted, authoritative website is better than 10 and, perhaps, even 100 poor quality links.
The key to acquiring good-quality backlinks is to provide valuable content on your website that others may reference and wish to share with their website visitors.
Organic SEO: Improving rankings for the main “organic” area within search engines.
Organic SEO is important to businesses with a national & international focus.
This type of SEO focuses on improving rankings within the organic search results (as opposed to the “local-pack”) by optimizing a website for Google’s search engine algorithm. Organic SEO is traditional or classical search engine optimization, which starts with keyword research.
The internet is flooded with articles on how to perform organic SEO to improve Google rankings.
Techniques within this form of SEO services include on-page optimization and off-page optimization, including things like meta tag and page title optimization, on-page content optimization, building backlinks and utilizing social media.
Google provides more information about organic SEO in their article “Do you need an SEO?”
Local SEO services is important to businesses relying on local/regional customers.
Location targeted SEO is more recent than general organic search optimization. Optimizing for local rankings focuses on being found within the local-pack, the area within Google results that shows a map with a listing of 3 local businesses.
The local listings area is a huge opportunity for smaller businesses relying on localized customers.
The SEO techniques used for local website optimization are different than those of organic SEO. Restaurants, auto repair shops, electricians and plumbers are a few examples of the types of businesses that benefits from Local SEO.
Learn more about local SEO with Bright Local’s article “What is Local SEO?“.
6. Voice SEO: Improving rankings for voice search.
Voice search optimization is the newest form of search engine optimization. The majority of people would rather use voice search than typing, which is why voice search is projected to be greater than 50% of all searches by 2020.
Voice search optimization priorities include having a fast website (page load time under 4 seconds), SSL security website encryption, and clearly defined question and an answer of approximately 30 words or less.
Brian Dean at Backlinko provides helpful insights about voice search in his article “We Analyzed 10,000 Google Home Results. Here’s What We Learned About Voice Search SEO“.
7. Reputation Management
Another important part of search optimization services a professional SEO company should be offering are those of online reputation management.
The majority of internet users find online reviews helpful in making a purchasing decision. Perhaps the most well-known online reviews are those from Amazon. Product reviews from actual buyers are very useful to potential customers researching products.
Similar to product reviews, company and service reviews are useful to people looking to hire a company to perform services.
These types of reviews can both help and hurt an organization. Those companies with favorable reviews will have a greater likelihood of being hired than those with poor reviews.
Reputation management services help promote positive reviews while mitigating negative reviews. An important part of SEO agency services is to help clients respond favorable to online reviews.
Patients are choosing other facilities because they’re ranking higher online.
Maybe you have tried some of the advanced tactics that you researched, such as enhancing keywords, rewriting your content, and trying to underVIET SEOd how Google’s complicated algorithm updates impact your website.
Perhaps you have even gone a step further trying A/B testing web pages, creating custom landing pages, using long-tail keywords and backlinking as well as conducting social media campaigns – all to attempt to drive your rankings higher.
But despite trying all these strategies, you are still not ranking strongly on Google Page One and you continue to see your competitors ranking ahead of you.
Our Solutions: Sequence Health’s medical SEO services are sure to give you amazing traction in Google search resulting in a dramatic increase of traffic to your website. More traffic means more leads for your healthcare organization!
Our highly-experienced SEO team has a proven track record of helping our clients rank much higher in the various search engines. This is due to both our SEO expertise and extensive knowledge of the healthcare industry.
Our medical SEO marketing is built on a deep underVIET SEOding of both the fundamentals of SEO and medical content creation. Strong, engaging medical content is important because it creates a better user experience making it more likely that leads will convert to patients.
Planning to expand your business online?
Having our expert team as your partner, gives you the best opportunity for ranking higher, so more potential patients find you online.
Having vast experience in healthcare, gives our team the ability to dig deep below the SEO surface. There are many SEO agencies out there that can do the VIET SEOdard SEO that normally works for any business, however doing healthcare SEO is another story.
Our healthcare expertise and SEO best practices together will lead to excellent measurable results which can be seen in our dynamic SEO reports.
We start from the ground and build up, developing a medical SEO strategy based on your brand identity, your corporate objectives, and your current strengths and your competitors’ weaknesses. Our strategies will identify where you can grow to help you reach your goals.
When your site is not getting the traffic it should, and you are not seeing conversions, let the marketing professionals at Sequence Health give your site a big boost with powerful medical SEO tactics, which effectively work to increase the presence of your site organically.
You are on the right track as online presence is the need of the hour for businesses that are focused on growth.
The whole world is flocking online and so are your customers.
Being a business owner, having a website leverages your chance to meet more like-minded people interested in buying your products and services.
Of course, having a website gives a shot in the arm.
But you need an affordable SEO company to make it rank above the competition.
Now you also have a lot of options when it comes to picking your SEO agency.
Agencies are mushrooming in every nook and cranny, which itself may have caused a dilemma for you:
Which one out of these is the best seo company for small businesses?
Looking at small business owners’ past experiences, it’s quite evident that they invest a large chunk of their capital in SEO.
But the results fall short of their expectation and sometimes even fail to get the site indexed on search engines.
This is when most small businesses become skeptical about the decision to move online.
Some of them stopped investing in SEO and chose other marketing strategies to generate leads and sales.
They are leaving a lot of money on the table just because the agency they partnered with was incompetent.
But SEO, when implemented by experts, guarantees consistent results for businesses.
In this blog, we will discuss various ways to double down on an SEO agency that offers everything vital to rank your online business on Google’s first page.
The Curious Case of Low-Cost SEO Services
Open Google and Search for SEO agencies.
You are flooded with the results of agencies that offer “cheap” services.
Hmm, cheap is quite an ambiguous term here.
When you sign up, the pricing may seem “cheap,” and when you ask for results, the excuses these agencies make may seem cheap.
In both ways, a business like yours can’t choose a cheap SEO service because your ambitions and ROI goals are way superior.
90% of agencies that offer the so-called low-cost SEO services depend on subVIET SEOdard link building strategies and optimization methods quite antediluvian.
On the flip side, there are these agencies that do a lot of haughtiness and list services at very high pricing.
Please don’t fall prey to them either.
Nowhere in the rule books of SEO has anyone mentioned that the higher the pricing you pay, the more quality you get.
That is a myth that has been around in the industry for too long.
According to our analysis, we found that the average monthly SEO spending of businesses in the US is steadily increasing, and so are the SEO plans and pricing offered by native SEO agencies.
So what’s the alternative?
I would say choose affordable SEO Services for your small businesses after considering the merits of the agency.
We will discuss finding the merits in the next section. But before that, what’s this concept of Affordable SEO Services.
Why do you need SEO service for Small /Startup Businesses
By choosing an affordable SEO service for your small business, you can:
1. Save almost 50% of your spending
2. Get all benefits of SEO best practices
It’s as simple as that.
The best example that I have for you is VIET SEO Ventures.
We are an VIET SEO agency offering bespoke SEO solutions for small businesses.
Our aim is to help businesses like your’s rank on Google without worrying about their marketing budget.
Here is the thing:
You don’t need tons of backlinks and hundreds of pages to rank higher on search.
For small businesses, the traffic is secondary, but the quality of people who visit the site is the most critical factor.
The reason being, they are the ones who determine your ROI.
We implement the right SEO strategies for you.
This means we don’t implement everything found in the glossary of SEO.
Because you don’t need most of it.
We are not a yet-another-agency that makes you show up with the Visa card every other month.
You might be thinking:
“This doesn’t mean that we skip critical steps to keep the pricing affordable.”
We underVIET SEOd your business requirements first.
This helps us to come up with a tailored strategy to rank you higher on SERP.
Do you know that small businesses with an interest in ranking only for a particular location need only a Local SEO strategy to rank higher?
Most agencies try to ignore this aspect because there is a lot of money in implementing national and international SEO strategies.
It takes a while for small businesses to underVIET SEOd that their hard-earned money was being spent on things that added little value to the business.
Why would a real estate business owner based in DC want his backlink to be placed on a site in India?
At VIET SEO, there is a separate SEO strategy that we use for each business.
That’s why we have listed SEO services specifically for industries.
Types of Affordable SEO Services for Small Businesses and Startups
On-Page SEO Services
On-Page SEO services include optimization of a slew of on-page factors on your website.
This includes the meta title, meta description, URL, and images.
Google and other search engines have confirmed that on-page factors are key ranking factors for its algorithms.
Please read our blog about On-Page optimization techniques to know more about the strategies used by top SEO agencies, including VIET SEO Ventures, to optimize websites.
Major factors involved in On-Page SEO:
Title Tag Optimization
Optimizing Heading Tags
Optimizing Internal and External links.
Link Building Services
Links are one of the most important ranking factors for Google.
However, a wrong link building strategy can ruin all your SEO efforts.
This is why you should make sure that the link building practices followed by the agency that you have selected follow the guidelines set by Google.
At VIET SEO Ventures, we deploy the real blogger outreach strategy, which is 100% White Hat way of contextual backlink building.
Some small business SEO companies might approach you to build PBN links for a cheap price.
Signing up with such low-cost SEO services for your small business can do permanent harm to your website as PBNs, Link Farms, and Blog Commenting are strategies of the past.
Google now considers these link building strategies as spammy practices.
Indulging in such Blackhat activities can lead to permanent removal of the website from Google search.
It’s recommended to check the credentials of the business SEO service provider to avoid such untoward circumVIET SEOces.
Major factors involved in Off-page SEO (Link Building)
Setting up a link building strategy
Manual Blogger Outreach
Broken Link Reclamation
Disavow Spammy Backlinks
Technical SEO Services
Think of a scenario wherein your website has high-quality content and backlinks, pointing to a page that cannot be indexed by Google.
Such cases are not uncommon among small business websites.
By opting in for technical SEO services, you can fix the crawlability and indexability issues with your website.
Technical SEO issues can make a huge impact on whether your business website will rank on Google or get pushed into the inner pages.
The page load speed, the crawl budget, and the .htaccess file are elements that have to be optimized to ensure your rank on Google.
Check out our blog on technical SEO to know more about its importance in ranking your small business website.
Major factors involved in Technical SEO
Page Speed Optimization
Fixing 4xx and 3xx Errors
Log File Analysis
Local SEO Services
Search engines, including Google, now focusing more on local search results to help the users get the best results for their query.
Due to this optimizing your small business website for local search is of utmost importance.
To do all the optimization mentioned above requires a higher level of expertise.
Since you are a small business owner, investing in hiring in-house resources cannot get you the ROI.
Saigon seo company SEO improves the overall visibility of your website and it, We are committed to offering you quality SEO services and our packages start from as little as $250 per month and go up to $2399 per month. In our SEO packages, we cover
To help you navigate the hundreds of companies that all claim to be the “best”, we’ve compiled a short list of key considerations.
1. Look beyond the #1 ranked agency
Sure, you could make the argument that they must really know what they’re doing since they made it to the first spot, but in doing so, you also run the risk of passing over other top performers that may be smaller and more personable to work with, and even closer to you geographically.
There are many SEO service providers that are genuinely awesome at what they do, and instead of spending their time ranking for highly competitive keywords, the bulk of their business comes from referrals.
2. Let reviews & testimonials do the talking
Companies that purport SEO expertise without having reviews, references, and data to back it up should be avoided. Top-performing SEO agencies will have a plethora of testimonials, reviews, and data that speaks for itself. These are the SEO companies you want to be adding to your shortlist.
SEO Help and Services Case Study
3. Read their case studies
Reviews and testimonials often focus on the experience of working with an SEO service provider—which is important.
But you also want to make sure they have case studies outlining the details behind their success. Case studies are great because they cut right to the chase and show you whether or not an SEO agency can deliver on their promise.
By taking some time to review a company’s case studies (which, they should have), you can quickly uncover strengths and weaknesses.
You know what they say—results speak louder than words. Small business seo services company with testimonials
4. See if they specialize in anything
As attractive as it may seem to go with the company that does it all, you may find your money is best spent on an agency that specializes in a particular industry or service.
Trying to be the best at everything SEO-related is a tall order that very few can deliver on. Really dig into the service providers your considering and see if they have the expertise that applies directly to your niche, industry, or problem areas.
5. Look for an educational provider
While a good SEO service will do the legwork for you, a great SEO service will keep you informed and educate you along the way.
Not only will this give you peace of mind that your money is being well-spent, but you will also gain knowledge and perhaps even obtain tools to carry out SEO practices on your own and make informed decisions in the future.
6. Know your budget
Knowing your SEO budget is going to largely determine which companies get cut and which ones deserve a closer look.
Not only will this make you more comfortable once the ball starts rolling, but you also don’t have to worry about any awkward cashflow issues halfway through their service plan. Don’t be afraid to openly explore all of the payment options your SEO services company has to offer.
7. Get personal with a consultation
Nothing can give you better insight into an SEO agency than having a personal consultation. This gives you the chance to get a true feel for the way they handle business and determine whether or not there’s any chemistry. Which leads to our next section.
Questions to ask during an SEO service consultation
Many small business owners are wary of SEO services due to past experience. They hired so-called SEO experts in the past who were either only temporarily effective, completely ineffective, or maybe even hurt their website traffic.
When looking into SEO service options, be sure to avoid companies that mention guaranteed rankings and automatic link exchange. Also, ask the below questions:
How will we communicate & how often?
What kind of contracts, budgets, and service options do you have?
What’s your plan of action to improve our rankings?
Have you worked with a company similar to ours in the past?
What do you know about our industry?
What kind of results should we expect to see?
What does contract cancellation consist of?
What kinds of tools do you use?
Does your small business need SEO services?
As the world of online marketing continues to grow, so too will the competitive landscape, making SEO more important than ever. At the end of the day, apart from the costs of a website, SEO is free, BUT there are no shortcuts. It is a set of efforts that collectively and over time will improve your ranking and visibility.
If you aren’t confident in your abilities to consistently produce relevant and quality content, properly place keywords into meta data for your webpages, or make other technical adjustments to your website, an SEO professional might be best for you.
Understand Your Business
We get to know your company, your services / products as well as your customers.
This crucial step will give us the information we need to develop a successful SEO strategy, a strategy that brings you lots of new and free traffic.
We will work with your team, analyze your customers’ online behavior, we get the full picture.
We audit your website to find out what must be improved.
There are hundreds of factors that influence your website’s ranking. Such as your website’s structure, content, keyword density, user experience, other websites linking to yours…and many others.
We have developped an efficient audit process to go through them all.
Then we share those results with you, and start working on the action plan – a powerful strategy to boost your website.
Our SEO Philosophy
Our team of copywriters will optimize the existing texts and create exclusive content, regular and quality. The content is adapted to what your audience seeks on the internet, and what he wants to read!
Our development team ensures the technical optimization of your website. From the loading speed of your pages, to the user experience on mobile and tablet.
We apply only legal methods and comply with the regulations of search engines, so-called “white hat SEO”.
Why is seo?
Search engine optimization (SEO) is one of the key factors to improve the ranking of a website on Google.
In fact, if your brand doesn't appear on Search Engine, you will lose your customers who are already searching about your products, your services and also your brand name.
Finally, you bring your customers to other competitors. That's no one want to do in business.
Why choose Iris Data-driven SEO?
At Iris, digital marketing is our passion. The success of our partners is our success.Nothing is happier when our clients reach the top page search result of Search Engine and also in the top positions.
We always research the market and turn our services into one of the leading SEO services in Vietnam. We always help you build a solid brand over time without fear of any search engine algorithm updated. See how we combine SEO and Public Relations Services
We combine On-page and Off-page optimization to create effective SEO strategies and the result is NOT reduced its value over time.
Through analyzing your website, comprehensive keyword research, creating content strategies carefully and advanced link building techniques, we will take you to where your customers are staying and optimize conversion rate higher. We know what Search Engine Optimization can do for your bottom line.
Our SEO experts also search your competitors' keywords and design the strategies so that they fit your content.
At the end of the result will be more attractive, making your site completely win to your competitors. This saves you time so you can focus more on the most important issues - your business.
Another benefit of hiring an SEO company in Ho Chi Minh is a consulting service. We've always account management team dedicated to you with high responsibility and weekly report.
At the beginning of the project, we help our client clear the big picture of their customers, understand the target audience insight and behaviours.
Then we give them an excellent website that can bring in a huge amount of traffic to a website and that is also the time to move up. Turn it into profit for your company.
A website is representative of your company online. Besides art and design, you need to have a search engine optimization expert who is direct your customers to your site.